Analysis of interactive media

Since the writing and publication of the Content Analysis Guidebook, there has been increased interest in interactive media content. Interactive video allows an individual to select and sequence instruction in a way that is meaningful to them. The fundamental difference between old media and newer interactive media.Users are in charge of much of what content looks like, with some restrictions. Web 2.0 users can create content within the templates provided by sites. How do you select content for inclusion in a sample? With games, similar procedures can be used that have been used in TV and movie content analyses—e.g., selecting the most successful titles. With Web 2.0 sites, there is greater difficulty due to (potentially) millions of equal sampling units. How do you store units for analysis? With games, typical procedure has been to record games as players play and store content on DVD (though DVR options now). With Web 2.0 pages, options include:Print screen, Saving the file, Creating PDFs and also software options for video/audiolAnalyzing the archived content. Includes:Identifying units of analysis (e.g., individual user posts, game characters). Creating a codebook. Creating coding sheets (may be electronic now). Training, coding, intercoder reliability assessment, etc.