http://www.youtube.com/watch?v=YE7RlNUrkWE
Monday, 17 December 2012
Intro to editing
The glooming
What is editing? It's the process of selecting from different shots joining them together to tell a story.
Why are long shots used? The choice of a long shot is used to remind the viewers of the characters location.
What is 'non-diagetic' sound? When music is being played but only the viewers can hear the music being played not the character.
How do we know she is bending down to pick up the ring? (what shots are used and why)
Close up of the face to show the viewers that she's looking down at something and then cut to a close up of the hands to show her picking up a ring.
What is Elliptical editing? Cuts two shots together to keep the story moving along quicker.
Hustle
Overhead establishing shot - what does this achieve? Is used to show the characters location/environment.
What is Shot-Reverse-Shot? Cutting back and forth usually between the characters when having a conversation.
What is Eye line matching? Angles of eyes of each character is aligned
What is a wipe? To move the action to a different location
What is the effect of using quick cuts? Keeps the story moving on, creates a fast rhythm, keeps the audience on their toes.
Editing: the invisible art
What is crosscutting? varied from close ups to long shots. series of shots being cut together back and forth
What are reaction shots? when an event is happening the film and then the shots cuts back to audience or main character for reaction
What is seamless editing? The drama of a situation and the way sequences would be constructed the work of the editor would go unnoticed.
What is a jump cut? when a shot is skipped
What is a flash back and what does it achieve? takes the audience from one point in time to another, a key moment in the characters life to explain how they got where they are now.
How can editing be used poetically?
What is editing? It's the process of selecting from different shots joining them together to tell a story.
Why are long shots used? The choice of a long shot is used to remind the viewers of the characters location.
What is 'non-diagetic' sound? When music is being played but only the viewers can hear the music being played not the character.
How do we know she is bending down to pick up the ring? (what shots are used and why)
Close up of the face to show the viewers that she's looking down at something and then cut to a close up of the hands to show her picking up a ring.
What is Elliptical editing? Cuts two shots together to keep the story moving along quicker.
Hustle
Overhead establishing shot - what does this achieve? Is used to show the characters location/environment.
What is Shot-Reverse-Shot? Cutting back and forth usually between the characters when having a conversation.
What is Eye line matching? Angles of eyes of each character is aligned
What is a wipe? To move the action to a different location
What is the effect of using quick cuts? Keeps the story moving on, creates a fast rhythm, keeps the audience on their toes.
Editing: the invisible art
What is crosscutting? varied from close ups to long shots. series of shots being cut together back and forth
What are reaction shots? when an event is happening the film and then the shots cuts back to audience or main character for reaction
What is seamless editing? The drama of a situation and the way sequences would be constructed the work of the editor would go unnoticed.
What is a jump cut? when a shot is skipped
What is a flash back and what does it achieve? takes the audience from one point in time to another, a key moment in the characters life to explain how they got where they are now.
How can editing be used poetically?
Monday, 10 December 2012
Monday, 12 November 2012
Bins
Creating a Bin enables us to organize our folders on FPC. Right click on the browser then select new bin. when you have hours of shooting, in different locations, creating different bins for each location; Kitchen, Bedroom, Garden Etc. It saves you time and trouble when you're looking for a specific clip.
Scratch Disk
You need to set up a scratch a scratch disk to centralize the work you do on final cut pro, it puts all your rendered files in one location. If you don't do this then, you can only access the work you do on that same computer. With your scratch disk, you can copy the files onto a usb then open it up on a different computer with final cut pro.
To set up a scratch disk, first of all you need to open up final cut pro.
Once Final Cut Pro has been opened, you click on final cut pro then open up system settings.
Click set and then create a new file for your files under Macintosh HD 2 then click Ok.
Monday, 5 November 2012
shot list
Shot List
Scenario: Someone waiting to go into an X-Factor audition
- Wide shot of location (3sec.)
- Close up of the singer's hands (2sec.)
- Close up of the face (2 sec.)
- O.S of the presenter walking towards him.
- Two shot of the presenter and singer as the presenter sits down.
- Shot-reverse-shot (close-ups) with the presenter standing up (eye-line matching as the singer is still sitting down.
- Two shot of the presenter talking to the singer (saying "good luck")
- Long shot of the singer walking away into his audition.
Thursday, 18 October 2012
Evaluation
What was good about my video
profile was the different use of shots at the beginning and that the music in
the background wasn't too loud, the volume was just right. I could've varied my
use of shorts though and found a better location with better lighting so the
video came out to look all together as a whole. What went well was the fact
there was no noise in the background for my audio, which meant that my voice
could be heard clearly, but I needed to improve the quality of the sound so my
voice could be heard more clearly. As a whole, I could've improved the entire
quality of the video since it looked like it was rushed. The audio and the
video wasn't really syncing together very well so that's another thing I could
improve on, there were times when I'd be talking in the audio and then my lips
in the video wouldn't be moving. To make the video look more professional,
instead of the cameraman just holding the camera with his hands, a tripod
should be used, so that the cameras not moving around much, so the camera
movement needs to be improved. Another thing that could help my video look more
professional is the use of different locations. Varied locations would've
helped to make my video look more interesting because the standard of it would
make someone sleep. Because I enrolled late I had to jump straight in to the
filming so I wasn't able to plan and when I did do planning, I had other tasks
on top of the editing, so to improve my video I should keep up with my
timetable so that way I have more time to spend improving the image and sound
quality of my video. I could improve my shots as well to make sure they are
smooth and clean cut. Some of the feedbacks I've received were quite positive,
but I was given a lot of advice on what to improve on my video and how to
improve on them. For example I need to make my video more interesting instead
of them making people wanting to sleep and I should play around more with my
edits and camera angles. When using sequential shooting, I should shoot each
shot at least 3 to 4 times so I have more options to choose from.
Monday, 15 October 2012
Analysis of interactive media
Since
the writing and publication of the Content
Analysis Guidebook,
there has been increased interest in interactive media content. Interactive video allows an individual to select and sequence instruction in a way that is meaningful to them. The fundamental difference between old
media and newer interactive media.Users are in charge of much of what
content looks like, with some restrictions. Web 2.0 users can create content within the templates provided by sites. How do you select content for inclusion
in a sample? With games, similar procedures can be
used that have been used in TV and movie content analyses—e.g., selecting the
most successful titles. With Web 2.0 sites, there is greater
difficulty due to (potentially) millions of equal sampling units. How do you store units for analysis? With games, typical procedure has been to
record games as players play and store content on DVD (though DVR options now). With Web 2.0 pages, options include:Print screen, Saving the file, Creating PDFs and also software options for video/audiolAnalyzing the archived content. Includes:Identifying units of analysis (e.g.,
individual user posts, game characters). Creating a codebook. Creating coding sheets (may be
electronic now). Training, coding, intercoder
reliability assessment, etc.
Analysis of a video (viral marketing) - 2
Title of Video: Cadbury's Gorilla Advert Aug 31st 2007
URL of where the advertisement can be found: http://www.youtube.com/watch?feature=player_detailpage&v=TnzFRV1LwIo
Describe and Explain the video: First of all you see a gorilla just taking the the song in the air by phil collins. The cameras moving around, zooms in close, then when it begins to zoom out to see a drum kit then the gorilla begins to play along to the song then the cadbury chocolate pops up.
The target audience for this video: Chocolate lovers
Which digital platform does the video appear on? Youtube
What was the purpose of the video? To get people interested in buying cadbury chocolate by using an idea out of context like the gorilla playing drum to draw the viewers attention
Technical Aspects: This video seems professionally done. The gorilla playing seems realistic,there was a cleancut sequence, the image and sound quality were quite decent. The editing looks like it took abit of time ti do
Analysis of video (viral marketing) - 1
Title of Video: Heiniken the Entrance - Viral Marketing Video
URL of where the advertisement can be found: http://www.youtube.com/watch?feature=player_detailpage&v=we1c5uzYsTI
Describe and explains what happens in the video: A man walks in a hotel party greeting everyone and begins doing different actions (backflips, shooting in a basket etc) which woo's the crowd and in the end seen dancing in the middle of the crowd with Heineken beer bottle.
Who is the target audience for this video? Those adults who drink beer.
Which digital platform does this video appear on?Youtube
What was the purpose of this video? The purpose of this video was to persuade the audience to purchase the beer
Technical Aspects: This video looks as though it has been done by professionals. The video was uploaded with HD qualities and the sequences were clean cut
URL of where the advertisement can be found: http://www.youtube.com/watch?feature=player_detailpage&v=we1c5uzYsTI
Describe and explains what happens in the video: A man walks in a hotel party greeting everyone and begins doing different actions (backflips, shooting in a basket etc) which woo's the crowd and in the end seen dancing in the middle of the crowd with Heineken beer bottle.
Who is the target audience for this video? Those adults who drink beer.
Which digital platform does this video appear on?Youtube
What was the purpose of this video? The purpose of this video was to persuade the audience to purchase the beer
Technical Aspects: This video looks as though it has been done by professionals. The video was uploaded with HD qualities and the sequences were clean cut
5 shot rule
Sequences generally consists of close up on the hands,close up on the face, a wideshot, an over the shoulder shot and a creative shot. We shoot sequencially because these shots always cut together. If you shoot in sequences, you will get usable material everytime. You need to shoot the 5 shots in the order given, close up on the hand, face and wideshot because they will always cut togther cleanly
Video Analysis (User generated 2)
Title of video: DJM TV - Don't Jealous Me - Part Letter 9 (Beatings)
URL of where the advertisemnet can be found: http://www.youtube.com/watch?list=UUFN1jm60Cg8Wc5MF-u-veVQ&feature=player_detailpage&v=di9II7Ic9gA
Describe and explain what happens in the video: Teenage with african accent tells a story about how he was in his room one night dreaming about Alicia Keys but was woken up his younger cousin, he went downstairs to tell his cousin to put the volume down but swears so the little went to go tell his mother and then talks about beatings.
Who is the target audience for this video: Youtube users who are lookin for comedy vids (mainly youths)
Which digital platform does this video appear on? Youtube
What was the purpose of this video? The purpose was to entertain youtube users by making them laugh with the use of the african voice and to gain more fame as the comedian Tboy
Tchnical Aspects: The quality of the video was fine, you could see clearly, the sound quality was good, no noise in the backgroudn and you could hear everything that was being said. One thing to improve on is the framing of the video
URL of where the advertisemnet can be found: http://www.youtube.com/watch?list=UUFN1jm60Cg8Wc5MF-u-veVQ&feature=player_detailpage&v=di9II7Ic9gA
Describe and explain what happens in the video: Teenage with african accent tells a story about how he was in his room one night dreaming about Alicia Keys but was woken up his younger cousin, he went downstairs to tell his cousin to put the volume down but swears so the little went to go tell his mother and then talks about beatings.
Who is the target audience for this video: Youtube users who are lookin for comedy vids (mainly youths)
Which digital platform does this video appear on? Youtube
What was the purpose of this video? The purpose was to entertain youtube users by making them laugh with the use of the african voice and to gain more fame as the comedian Tboy
Tchnical Aspects: The quality of the video was fine, you could see clearly, the sound quality was good, no noise in the backgroudn and you could hear everything that was being said. One thing to improve on is the framing of the video
Video Analysis ( User Generated) - 1
Title of Video: Ask Ayy 4
URL of where the video can be found: http://www.youtube.com/watch?feature=player_detailpage&v=oro1UhIfwZw
Describe and explains what happens in the video: Its a video blog about Ayy who receives questions from twitter and answers them in his video. He's already done 3 previous Q&A videos but this one differs from the others because he answers the questions while he's drunk.
Who is the target audience for this video? I believe since he's a youthful person, it's targeted at youths, but the video doesn't point out the signs of a main target audience, so the target audience for this video would be those looking for a laugh.
Which Digital Platform does this video appear on? Youtube
What the purpose of this video? The purpose of this video was to entertain youtube users and gain more subscribers.
Technical Aspects, Describe the techinical qualities of the video, image quality, sound quality and editing: everything seemed pretty ok. The Image and Sound quality was clean and smooth. Nothing in the video looked rough
What the purpose of this video? The purpose of this video was to entertain youtube users and gain more subscribers.
Technical Aspects, Describe the techinical qualities of the video, image quality, sound quality and editing: everything seemed pretty ok. The Image and Sound quality was clean and smooth. Nothing in the video looked rough
Legal and Ethical
What does 'copyright,' mean?
The exclusive right to make copies license and otherwise exploit a literacy, musical or artistic work, whether printed, audio, video etc.
Give three examples of different things which you might include in your video and could be subject to copyright: Music
List 2 websites that give copyright free music:
www.akmmusic.co.uk
freeplaymusic.com
List a website where you can find free or low fee photographs:
groundwire.org
Explain what a location release form is and why it is needed for filming?
Location release is the binding contract between the photographer and the owner whereby the owner of a private property grants written permission on to shoot a movie or commercial, photography or similar productions on the owners property.
What is a contributor release form and why is it required?
Its used to enable vendors to easily pursue legal resolution in case of copyright disputes or to relicense products from which contributions have been received from third parties. Its purpose is to ensure that the guardian of a projects outputs has the necessary ownership or grants of rights over all contributions to allow them to contribute under the chosen license.
The exclusive right to make copies license and otherwise exploit a literacy, musical or artistic work, whether printed, audio, video etc.
Give three examples of different things which you might include in your video and could be subject to copyright: Music
List 2 websites that give copyright free music:
www.akmmusic.co.uk
freeplaymusic.com
List a website where you can find free or low fee photographs:
groundwire.org
Explain what a location release form is and why it is needed for filming?
Location release is the binding contract between the photographer and the owner whereby the owner of a private property grants written permission on to shoot a movie or commercial, photography or similar productions on the owners property.
What is a contributor release form and why is it required?
Its used to enable vendors to easily pursue legal resolution in case of copyright disputes or to relicense products from which contributions have been received from third parties. Its purpose is to ensure that the guardian of a projects outputs has the necessary ownership or grants of rights over all contributions to allow them to contribute under the chosen license.
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